We were asked to evaluate the current marketing initiatives being used by the Greater Marco Family YMCA.
After a thorough review of their website, print and social media sites, we reported our findings and a 3-phase proposed plan. Our findings clarified a few problems that, if corrected, could improve the way current and prospective members and visitors could successfully find desired information and interact online with the Marco Family YMCA.
The new focus of our marketing plan is consistency in content and the ability to sign-up for membership or classes online.
The new marketing plan consists of 3 phases, the first being the new GreaterMarcoYMCA.com website which now has improved navigation, is mobile friendly and allows for membership renewal and scheduling of classes, as well as an improved event calendar and member access to online account management.
Currently, we are focusing on the YMCA’s online presence on sites such as Google, Facebook, Twitter, Yelp, and TripAdvisor, updating content and images to bring them into brand compliance and ensure consistency.
The final phase moves forward in promoting the value and services that the Marco YMCA has to offer. This includes the evaluation, revision, and coordination of all online and print promotion with the establishment of relevant analytics reporting for measurement.